A web2app funnel test, run for you
Validate with a paywall. See if strangers will pay.
A quiz funnel, built for your idea · the shape top-grossing apps sell through
About $50 of Meta ads · cold strangers walk it, bots filtered out
A paywall at your price · they pick a plan and confirm. Nobody pays
The first 3 days are free. No code. About $50 of ads. From $9.99 a week, cancel whenever.
After 520 visitors, the answer
BUILD IT
3.46%
3.46% of visitors picked a plan and confirmed at your price. Above 2% means people will pay for this. Go build it.
You write one paragraph
Describe the app the way you'd describe it to a friend. That's the whole input.
We build the test
A funnel carrying the price you'd actually charge, ads you can run today, and a tracked link for each one.
Strangers decide
We count who picked a plan and confirmed, then tell you in two words whether to build it.
What you get
This is what lands in your account.
Ten minutes after you describe the idea. Edit any of it before it goes live.
Your funnel
6 screens · written for your idea
Headline, walkthrough, device check, email step, paywall, confirmation. Every line editable, your real price on the paywall.
Stop scrolling. Start sleeping.
A twelve-minute wind-down for the nights your brain refuses to clock off.
Your first seven nights are free.
12 months
$4.17
billed $49.99/yr
Monthly
$14.99
cancel anytime
Seven nights free, then $49.99/yr
Wind-downs that adapt to your sleep debt
Nothing to cancel by phone
Pre-registration. No card is charged.
- 1Hook
- 2How it works
- 3Device check
- 4Email
- 5Paywall
- 6Confirmation
Your ads
3 – 5 angles
1 a.m. you vs
12-minutes-later you
Angle 02 · contrast
- Primary text
- You're not tired, you're wired. Night Owl walks your head down in twelve minutes. No breathing app voice, no whale sounds.
- Headline
- Asleep in 12 minutes
- Description
- Free for seven nights
Your links
one per angle
- /p/night-owl?src=meta&ad=hook-01Instagram Reels
- /p/night-owl?src=tiktok&ad=hook-03Spark ad
- /p/night-owl?src=news&ad=sponsorNewsletter sponsorship
One tracked link per angle, and a link goes anywhere. You run the campaigns in your own ad account, so nothing here can spend your money.
- Meta
- TikTok
- X
- YouTube
- Newsletters
- Podcasts
Try it
Drag the traffic. Watch the answer decide.
Pull the slider to send more visitors at a funnel. The answer starts at no verdict yet, then turns into a verdict once the data has actually decided. This is the engine your dashboard runs on, not a picture of it.
Visitor → checkout
0.00%
NO VERDICT YET
- 0
- Visitors
- 0
- Funnel starts
- 0
- Checkouts
95% range
–
Confidence
–
Reading
Nothing to report. Nobody has walked the funnel, so there is nothing to read.
It refuses to settle under 30 funnel starts, and it only reads high once the 95% range sits inside one band. If a segment beats the bar we name it instead of printing don’t build.
Where it works
One working audience can save the whole idea.
Every source, country, creative and audience is scored on its own, so an idea that only works in one place gets found instead of buried.
Checkout rate by segment
- TikTok · United States · ad "screen-record hook"Works best here3.11%
- Meta · United KingdomPromising1.47%
- YouTube · United StatesNot viable0.25%
0.85%
Blended · under the floor
3.11%
Best segment · over the bar
Promising
Verdict · not killed
And which screen loses them
One run, step by step
- 520Landed on your funnel
Every confirmed human the ad sent. Bots never make it into the number.
- 166Kept reading past screen one
32% kept. On par. A hero that holds a third of cold traffic is doing its job.
- 96Reached the paywall
58% kept. On par. The walkthrough and the device check are not the problem.
- 18Reached for their card
19% kept. Under par. A working paywall converts a quarter of the people who see it.
Read it in one line: the ads and the funnel are fine, the paywall is the leak. Fix the price or the promise before you touch the creative.
Price
$9.99 a week, or $29.99 a month.
- Every idea on one plan: five projects at a time, delete one to start the next
- Tokens topped back up on every renewal
- Every update we ship while you are subscribed
Cancel from your own billing page whenever you like. What you have paid for keeps working to the end of that period, and your work is kept for 30 days after it, ready if you come back.
Objections
The four questions everyone asks first.
Isn't a paywall for an app that doesn't exist dishonest?
It would be if anyone were charged. Nobody is, and no card is ever collected. The checkout step asks for a name and an email so you can tell them when it ships, and it says on the screen that they are pre-registering for an app that is still being built. What you keep is their decision at your price, and that is the whole point.
How much ad spend does a verdict take?
A settled verdict needs 30 funnel starts, usually around 100 visitors or $50 to $100 of traffic. High statistical confidence costs more than that. The dashboard tells you roughly how much more, instead of letting you assume you’re done.
Do you launch the ads for me?
No, and we won’t pretend otherwise. You get the creative, the copy and a tracked link per angle, then launch in whichever ad manager you already use. The upside: those links work on TikTok, X, YouTube, Reddit, newsletters and podcast reads exactly as well as they work on Meta.
What if the verdict says don't build?
Then it cost you a weekend and a hundred dollars instead of four months. You keep the tokens you haven’t spent and everything the run taught you about the angle. The next idea starts on Monday, on the same plan.
Four months of building, or one week of finding out.
From $9.99 a week, cancel any time